Copy ain't got time to be sloppy.
Forget the 30-second elevator pitch. The average user spends about 6 seconds reading digital content.
That means your content must be compelling enough to engage people in an incredibly short, short period of time.
The right words stick. And the wrong ones...
Robots rule the world, sure.
But I believe engaging writing must still tap into how humans really feel.
I do voice-specific, emotionally driven, and robot-friendly writing that gets right to the heart of what makes a person, place, product, or brand unique.