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words that

STICK.

Do you write copy? Over.
Sure do. Over.

I'm Curran Watts, a Calgary-based freelance writer and copywriter who helps people find the right words to fit any situation. 

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Copy ain't got time to be sloppy.

Forget the 30-second elevator pitch.  The average user spends about 6 seconds reading digital content.

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That means your content must be compelling enough to engage people in an incredibly short, short period of time. 

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The right words stick.   And the wrong ones...

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Time's up!

Robots rule the world, sure. 

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But I believe engaging writing must still tap into how humans really feel. 

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I do voice-specific, emotionally driven, and robot-friendly writing that gets right to the heart of what makes a person, place, product, or brand unique.
 

Human coded.
Robot friendly. 

Curran Watts - Profile Sketch
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